Huge volumes of sharing led to servers crashing within 3 days. The customization struck a chord people from 18 countries created & shared more than 43,649 unique personalised stories! It garnered 1.2 million organic impressions generating earned media 19 times the media investment. Each interaction resulted in a unique hyper personalized branded video, with “user” as the hero. Each user saw a hyper personalised story with the “him” being the hero. Kunci Gitar Upin Ipin Hari Raya Ini Chord Capo fret 3 Intro Am Dm G C F G C Verse C sinar suria yang cerah C syawal pun menjelma G songkok kami segak dipakai C kurung cantik dan bergaya G senyum manis dilihat C sungguh berseri-seri. The video contained scenes of a newly wed couple in bed, nurse with a big cleavage and then the main female character giving birth. After watching the parody version, we totally get it why the father was angry. They visited “user’s” kitchen and wished “their friends” Selamat Hari Raya. It was a parody version of Upin & Ipin, and it was absolutely horrifying. We needed icons who had mass appeal, and were rooted in pop culture to popularize the platform, we found our answer in Upin & Ipin.Ī facebook story was developed with the use of Social Graph, and magic unfolded when users saw Upin and Ipin visting “their” house, and realizing that they have common friends with, whose pictures were displayed. Media Agency recommended challenging the status quo, and designed a unique “Hyper Personalized” story where users were the hero. They wanted to be a part of the content.Facebook was pivotal to social interaction.

The original name of the music video 'Hari Raya Ini' is 'UPIN & IPIN : HARI RAYA INI MUSIC VIDEO'. The song has been submitted on and spent 98 weeks on the charts. We understood how greetings were exchanged amongst young alpha’s, and found two key insights: 'Hari Raya Ini' Facts 'Hari Raya Ini' has reached 7.9M total views, 41.7K likes, and 0 dislikes on YouTube. We needed to create an interaction to make the festive ad worth its while. TM faced huge challenge of engaging the young alpha consumers, their interaction with media was “flirtatious” and cynicism for brand ads was high. Every year millions are spent on festive greetings creating a sea of sameness.

Video upin ipin raya